The straight version

Privacy policy

Last updated: August 26, 2026

This site runs on the same rule as everything else here: tell you exactly how it works, in plain language. Here is what we collect, who touches it, and what we will and will not do with it.

What we collect

  • Your email address, if you type it into one of our forms to get the checklist or the newsletter. That's the only thing our forms ask for, on purpose.
  • Purchase information, if you buy a product. That transaction happens on Gumroad, not here. We see what Gumroad shows sellers (name, email, what you bought). We never see or store your card number.

Who processes it

  • Kit runs our email list. When you subscribe, your address lives in Kit's system and their privacy policy applies to that processing.
  • Gumroad handles checkout and payments under their privacy policy.
  • Netlify hosts the site and, like every host, keeps standard server logs (IP address, pages requested) under their privacy policy.

That's the whole list. No analytics trackers, no ad pixels, no social media beacons on this site.

What we do with it

Send you the thing you signed up for: the checklist, and insider breakdowns a few times a month. That's it.

What we don't do

  • We don't sell your information. Ever, to anyone.
  • We don't share it, trade it, or rent it.
  • We don't email you for other companies.
  • We don't collect anything we didn't list above.

Leaving is one click

Every email we send has an unsubscribe link at the bottom. Click it and you're out, immediately, no guilt trip, no "are you sure" maze.

Questions

Reply to any email we've sent you and it reaches the person who runs this site. That's the fastest channel we have.